This month, Woodford Reserve is proving that a great cocktail can have a great impact on our communities.
Throughout March, their “Meaningful Manhattan” program is encouraging bars, restaurants, and other on-premise locations to help the company support the Share Our Strength charity simply by selling Manhattan cocktails built with Woodford Reserve. For each of these cocktails sold at participating locations this month, Brown-Forman will donate $1 to Share Our Strength--up to $5,000--to support the charity’s mission to end hunger in the U.S. and abroad.
Locations interested in supporting this initiative simply need to feature a Woodford Reserve Manhattan for the month of March and track the sales. At the end of the month, the total amount of Woodford Reserve Manhattans sold will be tallied from all participating accounts and the company will make the donation to Share Our Strength on behalf of all participating locations.
Easy, right? Well, it gets better.
Participating locations will also benefit from Woodford Reserve’s social media buy promoting the program. In addition, Woodford Reserve is making printed materials available to accounts interested in promoting the Meaningful Manhattan program. Talk to your Breakthru Sales Consultant about getting these materials for your business, and to learn more about how to leverage Brown-Forman’s big social media buy to help your business make the most of this program.
Of course, businesses and their customers are also welcome to donate to Share Our Strength directly to keep their mission going strong.