Squeeze the Grapefruit Trend with Smirnoff Ruby Red Grapefruit Vodka
Jan. 10, 2015
Grapefruit is making a stir on and off premise, Revitalizing the Citrus Segment and Smirnoff is well positioned to capitalize on the grapefruit flavor trend.
- +15% Growth in Alcohol Beverage Ingredients on Restaurant Menus3
- +19% Growth in Grapefruit Flavored Spirits Off Premise1
- Grapefruit is the 3rd Largest Growing Flavor in Vodka1
- Smirnoff Ruby Red Grapefruit is uniquely propositioned with 95% of Grapefruit Vodka Sales are in the $17+ Price Tiers3
- Smirnoff customers are Loyal with less than 20% of Smirnoff Shoppers Trade Up to higher Price Flavors2
- Smirnoff is the #1 Flavored Vodka Specialty Brand, 30% larger than next competitor
- Fruit Infused cocktails are top trend in restaurants1 . Smirnoff Taste profile is highly mixable.
Source: 1 — Nielsen Total US XAOC + Liquor 52 W/e Aug 16 2014 2. Kantar Research 2013 3. Technomic MenuMonitor Q1 2013 vs. Q1 2014
![Ruby Red Grapefruit family](/-/media/images/breakthru/news/article-body/smirnoff-ruby-red-grapefruit-family-shot-hr.jpg?la=en&hash=5F7B573C10231B6B92E3039C37995E4B82452230)
![Smirnoff Ruby Red recipes](/-/media/images/breakthru/news/article-body/smirnoff-ruby-red-recipes.jpg?la=en&hash=F6544BCBE6D5DE321932788F07D307E648FCA995)
Contact your Wirtz Beverage Sales Consultant today to offer Smirnoff Ruby Red Grapefruit to your customers.