4 Reasons to Serve and Sell Craft Spirits

Jun. 2, 2015

To keep up with the year-over-year growth in craft spirits, Wirtz Beverage Minnesota would like to spotlight a few of our fastest growing craft brands, including Compass Box, Death's Door Spirits, Rusty Anchor and Tanteo Tequila.

Need reasons to explore the craft spirits world and pique your customers’ interest? Look no further:

Growth in On Premise: Domestic craft spirits grew in the on-premise 2.5% last year, according to GuestMetrics and the category continues to gain share.

Locally Grown Food Movement: Consumers are demanding locally grown food and their discernment is moving to other categories. Featuring locally sourced spirits like Death’s Door or SoulBoxer is a great way to connect with these consumers.

Unique packaging: To differentiate their product, many craft spirit brands use innovative packaging. According to a study by the University of South Australia, packaging influences 73% of the consumer’s final purchase choice. It’s important to merchandise with packaging as appealing as the product inside of it. 

Word-of-Mouth Marketing: Many craft distillers operate with little to no advertising spend. This means their brand growth is created by passionate followers and, by the time their product hits your shelf, there’s a cult of consumers ready to try it.

Ready to grow your craft spirits selection? Contact your Wirtz Beverage Sales Consultant to inquire and order.