Traveler Beer Co. Brings Shandys into the Spotlight

Apr. 8, 2015

First craft beer. Then craft cider. So what's next? How about a refreshing craft shandy.

A Shandy is typically a mix of lager and soda. It's refreshing, crisp and usually very low alcohol content, making them an ideal warm weather beverage choice.

In recent years, the Shandy segment has steadily grown its presence in the crowded craft beer asile. Currently Shandy is the #6 Craft Style Nationally (+42%)* as it added more cases of growth than any other style in last 52 weeks, other than the untouchable IPA. Shandys are growing their market share 20% year-over-year, and if that continues, it will be the #4 craft style nationally in 5 years.

The Traveler Beer Co. is looking to not only drive that growth, but to lead it as the top craft Shandy brand in the US. Innovators behind Curious Traveler, Forbidden Traveler and Illusive Traveler, Traveler Beer Co. has taken a traditional Shandy mix and given it a new craft twist. Unlike the traditional mix, Traveler has introduced a version inspired by the recent American passion for high quality, craft beers. Traveler's Shandys are craft ales brewed with refreshing ingredients such as fresh lemons, limes, grapefruits and apples. Flavorful, refreshing and sessionable, these are Shandys for beer lovers.

Learn more about the entire Traveler Beer Co. line-up below. And remember to download a few cocktail recipe posters as well. While terrific on their own, the Traveler Beer Co.'s Shandys also mix great into a variety of curiously refreshing cocktails.

Curious Traveler

Beer Stats
Malt Varieties: 2-Row Brewer's Malt, Malted Barley, Malted Wheat
Hop Varieties:Hallertau-Hallertau
Curious Ingredients: Fresh Lemon and Lime
ABV: 4.4%
IBUs: 7

Curious Traveler is an American craft wheat ale brewed with fresh lemon and a touch of lime, delivering a crisp, light-bodied flavor with a juicy citrus aroma.

Download Curious Traveler Cocktail Recipe Poster

Illusive Traveler

Beer Stats
Malt Varieties: 2-row malted barley, malted wheat
Hop Varieties: Hallertau-Hallertau
Curious Ingredients: Real grapefruit
Alcohol: 4.4% ABV
IBUs: 7

Illusive Traveler is a wheat ale brewed with real grapefruit, giving it a satisfying citrus aroma for a refreshing, flavorful drinking experience.

Download Illusive Traveler Cocktail Recipe Poster

Forbidden Traveler

Beer Stats
Malt Varieties: 2-Row Brewer's Malt, Malted Barley, Malted Wheat
Hop Varieties: Hallertau-Hallertau
Curious Ingredients: Real Apple
ABV: 4.4%
IBUs: 7

Forbidden Traveler is a crisp wheat beer brewed with real apple. Its bright effervescence will catch your eye, while its refreshing aroma will tempt your senses.

Download Forbidden Traveler Cocktail Recipe Poster

Source: IRI: Total US: Mulo Latest 52 Weeks Ending 05-18-14